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explainers and insights
The future of driving is electric, here's why
By now, we should all know what electrical vehicles are. They’ve become a mainstream part of the collective consciousness of the automobile world in recent years, mostly thanks to their surge in popularity and the focus on government policy that’s effectively banning fossil fuel vehicles. Even so, there are varying opinions as to whether EVs are ’the future’ however – and that’s understandable, given that they’re still relatively new technology and how they challenge what we know of driving and refueling our vehicles.
Mar 14, 2022·4 mins read
explainers and insights
Q&A: How is TomTom helping fix the pains of the EV industry?
Over the past few weeks, we’ve interviewed TomTom’ers who are working on the future of mapping and location tech. We’ve spoken with the technically minded, the future oriented and the community focused. Most recently, we talked to one of TomTom’s EV experts. It might surprise you to find out that TomTom is so invested in the world of EV, but, as we learned, location data and digital maps are going to play a central role in the transition to cleaner transport.
Apr 05, 2023·4 mins read
explainers and insights
The complexity of fixing range anxiety
The one thing that keeps rearing its head anytime EVs come up in conversation is range anxiety. Regardless of how you start the conversation, eventually it finds its way back to how far EVs drive and how much of a pain it is charging them. Naysayers lean on range anxiety as a reason not to buy an electric vehicle, whereas EV owners often say it’s not as much of an issue as it sounds. In truth both arguments are correct. Range anxiety is complex and “fixing” it requires a comprehensive multilateral solution.
Nov 19, 2021·5 mins read
explainers and insights
UX design: The unsung hero of great EV experiences
In the future, the experience of driving an electric vehicle will be as seamless as that of driving a gasoline-powered car today. Until then, user experience (UX) designers have the unique opportunity to make the in-vehicle experience more intuitive for those making the switch. But there are some important things they need to keep in mind as they take on this challenge.
Nov 29, 2022·3 mins read
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life at TomTom
Developing the developer experience – How TomTom'ers are boosting productivity and innovation
Developers can only go so far with their extensive knowledge and skillset when so much of their time is taken up with low-value, repetitive tasks and infrastructure maintenance. They also need the tools to deliver their best work. While TomTom’ers already have a suite of high-quality applications to help them realize the real-time map, one team's mission is to take this even further. We interviewed a Product Manager in the Internal Developer Experience (IDX) team, Silvia Longo, to find out more…
May 16, 2024·4 mins read
behind the map
TomTom Orbis maps is on its way to be ‘World’s best map.’ Find out how
“We’re so confident in the quality and the strategy of our new map, we know that if you come and try it out, you’ll be sold on it as well,” Michael Harrell, TomTom SVP of Maps Engineering. “The quality trajectory is going faster than we’ve ever seen.”
May 02, 2024· mins read
behind the map
How mapmakers keep chaotic traffic under control during a total solar eclipse
Recently, millions of people traveled to and across North America to view the total solar eclipse in all its glory. To keep traffic flowing smoothly and ensure eclipse seekers knew what to expect on the roads, TomTom’s regional sourcing specialists started preparing months in advance. By the end, they’d mapped over 100 road closures in the U.S., and close to 50 in Mexico and Canada each.
Apr 26, 2024· mins read
behind the map
Counterpoint Research: 'TomTom leads in location applications'
In the race for cutting-edge location technology, TomTom has firmly secured pole position, coming out as the frontrunner in location applications and services in Counterpoint Research's latest analysis. For TomTom, it’s more than a win, it’s validation of its commitment to pushing the boundaries of what’s possible on the road.
Apr 25, 2024· mins read
life at TomTom
Pitching the future of maps: Benoit Joly proves why it's worth investing in real-time mapmaking
Creating something is only half the journey. Getting that creation into the hands of the customers is the second half. This is where Benoit Joly, Senior Vice President of Automotive Sales, steps in. From his youth, building basic games and trying out new gadgets, to his decorated career in the tech industry, Benoit is very comfortable with innovation. This makes him the perfect ambassador for TomTom’s products. Hear Benoit’s story from a recent interview and how it led him to TomTom today.
Apr 22, 2024·3 mins read
partner stories
Unity and TomTom: From game design to location tech, powering the next generation of maps
Game development, automotive and mapmaking are more closely linked than many would realize. Thanks to the democratization of key development tools and a big dose of open collaboration, the three are further intertwining to bring the richest, most visually stunning maps to the world’s newest and most exciting vehicles.
Apr 18, 2024· mins read
product focus
Style and substance: How TomTom is taking map visualization further
There’s a lot that goes into making a great map – and that includes the way map data is displayed. Map visualization determines what we see on maps, and how they come to life in vehicles and apps.
Apr 08, 2024· mins read
product focus
Adding custom maps to Figma is easier than ever with the TomTom Maps Generator plugin
Figma is one of the most used and best loved tools for designers all over the world. And now, it’s adding another string to its bow with a dedicated maps plugin from TomTom.
Apr 05, 2024· mins read
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